Career Aspiration Survey

A longitudinal study to track the career aspirations of our students in the Entrepreneurial, Professional and Leadership (EPL) career domains was launched in October 2010 and is now in its sixth year. The entire student cohort of 33,500 individuals is invited on a yearly basis to participate in the survey, which measures their intentions, motivations and efficacies in each of these career domains. This survey has provided a baseline to measure the impact of innovation and entrepreneurship initiatives on psychological variables such as career choice, motivation and efficacy. Such research allows for better design of entrepreneurship training and education, alongside more mainstream professional and leadership/management education. This study will lead to the expansion of the corpus of knowledge concerning the design, dissemination and execution of effective strategies for the stimulation of I&E, with a particular focus on the nuances of Asian cultures.

Overall, the CAS survey data show that only a minority of NTU students (7-8%) desire entrepreneurial work immediately after graduation compared to 70-71% who would desire professional work and 21% who desire leader/managerial work.

For highlights of the 2013 CAS survey, please click here.

Starting from 2015, the survey system has been enhanced to provide students participating in the survey with a personalised feedback report, which will help them better understand their career aspiration profile, and get advice on how they can achieve their career goals. They will also stand a chance to win prizes including an iPad Mini and Universal Studios Singapore tickets! More details of the 2015 survey may be found here.

A winner of the CAS 2014 lucky draw